[027] I need a win today
Turning 41 today, a 2016 journal entry and three wins worth celebrating. Cheers to one more trip around the sun.
The nagging alarm sound woke me up this morning. I looked at my phone all groggy and thought to myself: who in their right mind would want to wake up this early, but on the flip side now I get some extra sleep time.
As I was going to press the snooze button, there was this nagging notification on the top, and as every dopamine addict I clicked on it to see it was my brother’s message…and then it hit me.
Well, I set up the alarm last night, because today is THE day when I wake up just moments before I came to this world, 41 years ago.
Don’t worry, it’s not one of those letters where you get to read 41 life lessons for the next half-hour, I’m savouring this one for the fiftieth :).
I also decided to skip the “failure” story, I announced in my last letter, from what feels like eternity ago (not five years) and focus on celebrating what is today.
1/ I need a win today
Someone close to me said yesterday “I need a win today, even if it’s a small one”, and it literally just hit me that if I strip down all the fancy words, titles and strategies - what I’m really trying to do with my writing, business and platform…
…help people get, share and remember these small wins, in life and business, as often as possible.
And make a bunch of money while playing in the digital sandbox and building cool tech along the way (let’s not hide that part as well).
So, before celebrating a few of my small and big wins, I’d love for us to take a moment and celebrate people around you.
Do the following now:
Take a look at someone close to you, no matter if it’s online or sitting next to you and remind them of a small (or a big) win in their life. Share with them how amazing they are, or if nothing else, give them a gift of your smile.
Feels good, right?
And to the person who said it - I hope today brings yours. While you wait for it, just know your presence has been the reason behind a lot of mine, and plenty of people around you. You’re loved more than you will ever know.
2/ Message from 2016 - same same, but different
Next thing I did before continuing to write this letter this morning was reflect on my past journal entries. But since I couldn’t find last year’s, I pulled a random Moleskine out of the stack, and unintentionally travelled all the way back to 2016.
And guess what…one of the first entries on the personal side of the journal was: “Don’t forget to celebrate daily wins.”
But there was a difference in my writing back then - I noticed I was trying to run away from failures by focusing on my wins.
Today, it’s more about living the “amor fati” style as much as possible and embracing everything that comes my way.
It’s often easier said than done, but there’s a big difference compared to when I was trying to run away by focusing on wins only.
When you don’t embrace it all, your failures tend to haunt you, and have power over your decisions.
For example (and I wrote about it in last week’s letter 026: I’m a builder, what’s your secret?) - because of my failed past attempts at having fun by trying to build and launch tech platforms, I was suppressing one big part of myself.
So instead of 41 lessons, maybe this one is more important…
Embracing everything that comes, the wins and the failures, lets you live a fuller and more courageos life.
So here’s how embracing everything looks like…
3/ FlowOS - human led, AI supported client delivery
The thing I tried to launch three times over the last five years, and that almost defeated me, is now running with real clients in it (see full FlowOS details here).
Just two years ago the estimate to build such a client delivery platform was 70,000 euros and a team of five people building for 5 months.
For past six months I was trying to make my vision work by combining existing client delivery platform with AI tools platform, and just couldn’t make it work the way I want to (and the way I see future of client delivery)
In a moment of complete frustration (after getting another “these 4 features can’t be implemented” rejection email), I said screw it and decided to give it a try and build my own solution from scratch.
In my not-so-humble opinion - FlowOS is how client delivery will be done in the future with the help of AI.
The platform + AI that powers it holds the 80% of work that repeats: context, signals, momentum tracking, the work between calls, implementation tools…
I show up for the 20% that actually requires me - the moments where knowing someone matters more than knowing their data.
That split is the whole point. Delegate too much to AI and clients start feeling like a category. Don’t delegate enough and you become the bottleneck.
FlowOS is where I figured out where the line actually sits.
I’m still fine-tuning the experience while we’re in beta, and we have a few founding invitations left:
You go through the full Retention Gameplan Diagnostic for free (the service I normally charge for) + test the platform’s AI tools, then share your honest feedback - while I fully deliver on creating and executing your Retention Strategy for the next 90 days.
Interested? Let me know and I’ll share all the details.
4/ FilipSardi.com Web
Been building and designing funnels and websites for more than 15 years now, and it’s the first time I’m 100% happy with my personal branding website - ever.
It just feels right - colors, layout, content and the entire flow. I’ve finally ditched WordPress and had Claude Code build every single component from scratch.
Plus, the website has been fully optimized for AEO (aka robot search engines), to the point where every piece of content has been cryptographically signed.
Fun fact: that way these new-age search robots can mathematically verify that I authored my methodology and frameworks, and when someone tries to “borrow” my content, the source of truth will always lead back to my website.
I’m a tech nerd, but these new AEO findings were crazy a-ha moments even for me.
5/ Ironman…loaded 100%
In case you missed it (wrote about it in my letter You Can't Willpower Your Way Out of a Systems Gap (or Low Ferritin Levels) ), 9 weeks ago I found out I had chronically low ferritin levels that make you feel foggy and operate on maybe 30% of your full capacity (short work sessions, lack of motivation, hard to stay focused, long recovery times…).
Per doctor’s suggestion I did an Iron IV to see if it could fix it.
Little did I know that 5 weeks later I’d start feeling like in the Limitless movie, and create more in a month than the past year and a half put together.
So this definitely earned its spot on my recent top wins list.
Final thoughts…
Over the past 12 months, life reminded me again that we have no control over most of what happens.
I had so many unexpected turns, side quests, disappointments and wins.
So, instead of big plans, let’s just see what happens during one more trip around the sun.
Cheers to the both of us and daily wins, no matter how big or small they are - they’re worth celebrating.
Filip “41” Sardi










Happy birthday! 🎈