This week’s letter is about what changes when AI can instantly hand your clients five "best" strategies, and how you as mentor curate what happens next.
Sam Illingworth’s recommendation brought me here, and I’m glad it did. This piece hits incredibly close to home. I’ve spent years guiding teams and leaders, and this shift from expert to curator is the exact crossroads I’ve been navigating in my own work.
The part about clients drowning in ten “best plans” before choosing a single step felt like a diary entry. That is the world we’re all delivering into now, and Filip names it with clarity and compassion.
I’m rebuilding my own practice around these same ideas and writing about them in Collaborate Better, so reading this felt like someone else holding up the other side of the conversation.
Thank you, Filip, for framing the new reality so well, and thank you, Sam, for pointing me here.
great post, filip
Glad it resonates Andreas. How’s the curator evolution affecting your role as a marketing mentor?
Sam Illingworth’s recommendation brought me here, and I’m glad it did. This piece hits incredibly close to home. I’ve spent years guiding teams and leaders, and this shift from expert to curator is the exact crossroads I’ve been navigating in my own work.
The part about clients drowning in ten “best plans” before choosing a single step felt like a diary entry. That is the world we’re all delivering into now, and Filip names it with clarity and compassion.
I’m rebuilding my own practice around these same ideas and writing about them in Collaborate Better, so reading this felt like someone else holding up the other side of the conversation.
Thank you, Filip, for framing the new reality so well, and thank you, Sam, for pointing me here.
Man, you've made my day today. I was so proud of writing this one, and felt like I was shouting to a void for a moment there.
Would love to hear/read your perspective on The Curator role as well Mark.
Diving into your substack over the weekend.
You’re most welcome 🙏 Any and all feedback would be appreciated, Filip